PROJECTS
PROJECTS SHAPED BY CULTURE
AND IDENTITY.
STORYTELLING FOR BRANDS
AND PEOPLE.
Baseball is a losing ground with Gen Z. The Show Fits turns the stadium into a runway, transforming game day from a passive viewing experience into a live expression of city pride and fan style.
Metal isn't just noise, it's emotional first aid. Heavy Relief reframes Metallica's discography as a tool for emotional regulation, turning anger, overload, and numbness into a visceral listening experience.
Gaming doesn't belong in the basement. An experiential guerrilla campaign that breaks Xbox out of the living room, projecting massive, interactive gameplay onto the architecture of the city.
Filter out the Impurities of the world. A brand campaign that elevates Brita from a functional kitchen appliance to a symbol of mental clarity, using water as a metaphor for resetting in a chaotic world.
Retail spaces are too clean for skate culture. The Thrasher x Dime Pop-Up is a gritty, standalone experiential activation that turns the Toronto waterfront into a physical hub for the skate community.
FORGED IN CHAOS. BUILT TO SUFFER. A full-pipeline 3D asset and localized game UI design, merging heavy metal aesthetics with functional video game architecture.
A packaging design that weaponizes social media. A limited-edition Twix DIY kit built around the internet's obsession with "Expectation vs. Reality" fails.