ABOUT

I am an Art Director and Tattoo Artist operating out of Toronto, shaped by Mexican heritage and underground subcultures. My work is rooted in a simple directive: understand the full spectrum of the human experience and translate it visually.

Growing up close to the streets taught me how to observe the good, the bad, and the ugly. To me, Art Direction is the practice of stepping into the lives of others—understanding where they come from, what they’ve lost, and what their wildest dreams are. Advertising at its best tells real stories that make people feel seen, giving them a reason to be unapologetically themselves.

I apply that exact same philosophy to tattooing. It is the craft of giving someone the gift of their own identity and style. The Chicano aesthetic built who I am, and it provides the uncompromising, unfiltered lens I bring to every brief. I don't just design for the grid; I design to leave a mark.